Nozzle
Maximize your Amazon sales with Nozzle—an advanced analytics platform for understanding customer behavior, optimizing ad spend, and increasing lifetime value. Start your free trial today.
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About Nozzle
Data-Driven Insights for Amazon Sellers
Nozzle is a powerful analytics platform tailored for Amazon sellers who want to make smarter, data-driven decisions. It helps brands understand customer behavior, track performance metrics, and uncover high-impact opportunities across their sales channels. With over 44 million unique customers analyzed and more than $762 million in annual sales tracked, Nozzle is trusted by agencies and brands worldwide.
Part of the Optimizon Family
Nozzle is now part of Optimizon, a multichannel marketplace agency that supports businesses across Amazon, eBay, Walmart, and more. This partnership enhances Nozzle's capabilities, offering seamless support for everything from product listings and advertising strategies to brand protection and global expansion.
How Nozzle Works
Customer Analytics Made Simple
Nozzle gives Amazon sellers a detailed understanding of how their customers shop, what they buy, and when they return. It tracks metrics like customer acquisition cost (CAC), lifetime value (LTV), and repeat purchase behavior over time, helping brands fine-tune their marketing and product strategies.
Real-Time Data Across Multiple Metrics
The platform offers real-time tracking of important KPIs, breaking down LTV by individual products (ASINs), analyzing time-to-repeat purchases, and mapping out retargeting windows. This level of insight allows sellers to optimize spend and retain more customers without guesswork.
Key Features of Nozzle
Optimize Your Amazon Advertising Strategy
Nozzle enables sellers to get the most from their ad spend. By analyzing CAC and breakeven ACoS over time, brands can understand which campaigns drive the highest returns and where adjustments are needed. It also provides tools to test and optimize for better results.
Unlock Customer Lifetime Value
By calculating customer LTV from the first purchase through a 24-month timeline, Nozzle helps sellers understand how much each customer is worth. This information is critical for measuring long-term profitability and adjusting acquisition or retention efforts.
Growing Through Customer Retention
Turn One-Time Buyers into Repeat Customers
Nozzle helps businesses identify trends that lead to loyal, repeat customers. By showing what products customers are most likely to purchase next and when they’re most likely to return, sellers can create effective remarketing campaigns.
Identify Your Most Profitable Products
With access to deep purchasing behavior insights, Nozzle reveals which products generate the most repeat business or higher margins. This helps brands focus on inventory and promotions that actually move the needle.
Additional Resources and Tools
Interactive Tools for Smarter Decisions
Nozzle includes calculators to estimate the impact of customer loyalty, downloadable eBooks on analytics strategies, and webinars covering topics like cohort analysis and remarketing. These resources empower sellers to build their knowledge and drive results.
Managed Services for Agencies and Brands
For those needing more hands-on support, Nozzle offers managed services through its partnership with Optimizon. From brand registry and listing optimization to complete account management, businesses can tap into expert support at every stage of their growth.