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Mara
Boost hotel ratings with MARA, the top-rated AI tool for managing reviews and online reputation. Automate personalized responses, track analytics, and improve guest experience.
About MARA
Tailored for the Hospitality Industry
MARA is a reputation management platform built specifically for hotels, designed to simplify and enhance how teams handle guest reviews. With built-in AI, it ensures hotels can maintain a consistent and personal tone across hundreds of review platforms, saving time and maintaining brand integrity.
Trusted by Leading Hotel Brands
From boutique chains to global hotel groups, MARA is trusted by over 2,000 hospitality businesses. Brands like Moxy Hotels, Leonardo Hotels, and The Westin London City have integrated MARA into their daily workflows to streamline review management and increase response rates.
How MARA Works
One Inbox for Every Review
MARA centralizes guest feedback from platforms like Booking.com, Google, and TripAdvisor into a single, easy-to-manage dashboard. This means no more switching between accounts or missing important reviews.
AI That Matches Your Brand Voice
Unlike generic reply tools, MARA adapts to your hotel's tone. It uses pre-trained best practices or learns from your previous responses, ensuring that every message feels human and on-brand.
Key Features of MARA
Smart Review Reply Generation
MARA’s AI analyzes each review for tone, sentiment, and specific details, then drafts a response that’s accurate, empathetic, and grammatically sound. It even varies phrasing to avoid repetition and keep responses natural.
Automation with a Human Touch
Hotels can set rules to auto-respond to 5-star reviews or flag replies for manual approval. This blend of automation and oversight ensures quality without overloading the team.
Advanced Review Analytics
Group-Level Performance Insights
For multi-property hotel groups, MARA offers detailed analytics that compare locations, highlight trends, and track performance over time, helping management make data-driven decisions quickly.
Actionable Topic Tracking
MARA detects common review topics—like cleanliness or staff friendliness—and tracks their frequency over time. This helps hoteliers pinpoint strengths and areas for improvement without reading every single review.
Enhancing Guest Experience
Collecting More Positive Reviews
Using AI-generated prompts, MARA encourages satisfied guests to leave reviews by pre-writing suggestions that they can approve and submit. This results in higher review volume and better average ratings.
Displaying Reviews to Build Trust
With customizable review widgets, hotels can showcase their high ratings directly on their websites. By selectively displaying verified logos and platforms, MARA helps increase direct bookings and establish credibility.
Seamless Onboarding & Scalability
Quick Setup and No Credit Card Required
Hotels can start using MARA in under three minutes. With no initial payment required, teams can explore the platform’s features before committing to a subscription.
Scalable for Every Hotel Size
Whether managing a single property or a global portfolio, MARA adapts to different team structures and sizes, supporting multiple users and languages across locations.
Why Hotels Choose MARA
Saves Time Without Compromising Quality
What used to take 5–10 minutes per response now takes under two. MARA empowers hotel staff to respond thoughtfully without the burden of starting from scratch.
Improves Guest Perception and Loyalty
By ensuring timely, thoughtful responses to all reviews, MARA helps hotels show guests they’re heard and appreciated—key factors in guest satisfaction and loyalty.