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Viff
Viff, once a powerful AI tool for managing hotel guest reviews and improving online reputation, is now discontinued. Learn about its features and explore alternatives.
About Viff
Built to Enhance Hotel Reputation
Viff was an AI-powered assistant designed to help hotels and accommodations improve their online reputation by generating polite, brand-consistent responses to guest reviews. By automating the response process, it aimed to boost trust, increase bookings, and elevate brand visibility across platforms like TripAdvisor.
A Personalized, Multilingual Review Assistant
Viff stood out by learning each hotel’s brand voice and using that style to craft personalized replies in over 20 languages. It responded to reviews across any platform via a simple Chrome extension, requiring no integration or complicated setup.
Viff Is No Longer Available
Discontinued Service
Viff is no longer an active product. The official website is down, and the Chrome extension is no longer accessible. No announcements have been made regarding a future relaunch or rebranding. Hotels that once used Viff will need to switch to alternative solutions for managing guest reviews.
Impact on Hotels and Hospitality Teams
Viff helped hotels maintain a consistent online presence, even with limited staff capacity. With its discontinuation, hospitality teams may face added pressure in manually handling reviews, especially on high-traffic platforms and in multiple languages.
Alternatives to Viff
What to Look for in a Replacement
When searching for a Viff alternative, consider tools that offer automated, customizable review replies, support for multiple languages, integration-free usage, and tone learning features that reflect your brand identity.
Stay Ahead of Reputation Management
While Viff is no longer operational, reputation management remains critical in the hospitality industry. Look for solutions that combine automation with personalization to maintain high response rates and support guest engagement.