Phrasee

About Phrasee

What is Phrasee?

Phrasee is an AI-powered brand messaging platform built for enterprise-scale marketing. Its proprietary technology, known as Jacquard, helps businesses generate and optimize language for emails, SMS, push notifications, and other digital channels. Phrasee focuses on high-volume, high-quality content creation that aligns with brand identity.

Built for Consistency and Performance

Unlike generic content tools, Phrasee is designed specifically for marketing communication. It produces thousands of on-brand message variants in seconds, ensuring consistency while maximizing engagement and conversion across channels.

How Phrasee Works

The Jacquard Architecture

Jacquard is Phrasee’s proprietary platform combining language generation, predictive analytics, and message optimization. It's powered by custom-built AI, fine-tuned by computational linguists for regional and brand-specific accuracy.

Multi-Engine Messaging System

Phrasee integrates four core engines into its platform:

• Generation Engine for high-volume content creation
• Performance Prediction Engine for identifying likely top performers
• Optimization Engine for real-time testing and improvement
• Personalization Engine for crafting individual-level communications

Messaging Solutions for Modern Marketing

Core Platform for Brand Messaging

This foundation includes purpose-built architecture and calibrated AI models, delivering scalable, brand-safe content across all marketing channels. It boosts performance through predictive insights without sacrificing brand tone or compliance.

Audience Optimisation Add-On

This package layers in testing and learning capabilities, allowing real-time adaptation of campaign messages. It supports continuous performance improvements that outperform human-crafted control messages over time.

Personalized Campaigns at Scale

Personalised Campaigns enable marketers to deliver unique, context-aware messages to thousands of recipients—at scale—while maintaining brand consistency and legal compliance. This is ideal for CRM, loyalty, and lifecycle marketing programs.

Why Brands Use Phrasee

Proven Performance Results

Phrasee’s AI consistently outperforms human-generated messages. Campaigns see higher open rates, engagement, and revenue by using Phrasee’s prediction and optimization engines to refine content dynamically.

Designed for Global Marketing

Its linguistically calibrated models ensure content resonates across different languages and regions. Enterprises operating in multiple countries rely on Phrasee to maintain their messaging quality and compliance standards globally.

Use Cases Across Industries

E-Commerce and Retail

Retailers use Phrasee to create email and SMS promotions that resonate with customers and drive conversions. The AI ensures message variants remain fresh while staying true to the brand voice.

Travel, Finance, and Telecom

Industries with complex customer journeys use Phrasee to personalize offers, confirmations, and service updates at scale. The automation helps reduce manual content creation while increasing message relevance.

Integration and Scalability

Works Within Your Workflow

Phrasee is designed to integrate into your current marketing tech stack, from CRM platforms to campaign management tools. APIs and automation features ensure seamless deployment and ongoing scalability.

Enterprise-Ready Infrastructure

Built for large-scale use, Phrasee can generate thousands of message variants in under a minute and automatically adjust content based on campaign results. This supports continuous improvement and rapid iteration.