Delineate
Delineate automates AB testing for ecommerce stores, optimizing prices, images, and content to increase conversions and revenue. Install the free Shopify app and start testing smarter.
Pricing options
- $99
About Delineate
AB Testing on Autopilot for Ecommerce
Delineate is an AI-powered optimization platform built specifically for ecommerce brands. It automates AB testing across pricing, offers, content, and images, helping online stores identify what drives conversions without the guesswork or overhead.
A Conversion Consultant—Without the Cost
With Delineate, your store gains a virtual CRO (conversion rate optimization) expert that never sleeps. The platform continuously analyzes data, recommends high-leverage tests with clear explanations, and implements winning strategies automatically upon your approval.
How Delineate Works
Intelligent Test Selection
Delineate starts by assessing your store’s data to identify where improvements can make the biggest impact. It then proposes specific tests—whether pricing tweaks, headline variations, or image changes—so you can review, approve, and deploy instantly.
Fully Automated Implementation
Once a test is launched, Delineate tracks performance in real time and automatically rolls out the best-performing variant. This means less manual effort, faster iterations, and more time spent growing your business.
AI-Driven Pricing Optimization
Find the Sweet Spot for Profit and Conversions
Delineate helps stores identify optimal price points by testing different configurations across products or collections. This allows you to increase revenue and profit without alienating customers.
Adapt to Shopper Behavior
Pricing tests can be tailored to shopper segments or product categories, helping ecommerce teams uncover how different customers respond to different pricing strategies.
Optimize Product Pages with Content Testing
Test Headlines, Descriptions, and Layouts
From product titles to long-form descriptions, Delineate helps determine which messaging strategies convert best. The platform learns what resonates with your audience and refines your pages accordingly.
Refine for Every Page View
Each test is aligned with your business goals—whether that’s boosting average order value, improving conversion rates, or maximizing profit per visit.
AI-Generated Image Testing
Generate and Test Product Images Instantly
Instead of relying solely on photo shoots, Delineate uses AI to generate alternative images for testing. Want to see if a model holding your product increases engagement? The platform can produce it and run a test automatically.
Visual Optimization Without Design Bottlenecks
By eliminating the need for designers or photographers for every test, ecommerce teams can move faster and optimize their storefront more dynamically.
Tailored to Your Business Goals
Focus on What Matters Most
Whether your objective is increased revenue per session, lifetime value, or better margins, Delineate customizes test priorities and recommendations to align with your KPIs.
Actionable Insights and Reporting
Delineate provides clear, data-backed insights for every test run—helping you understand not only what works, but why. Results are transparent and easy to apply across your product catalog.
Easy Integration with Shopify
Get Started in Minutes
Delineate integrates seamlessly with Shopify. Install the free app to begin running tests, generating insights, and improving performance—no complex setup or configuration required.
Built for Scale and Simplicity
From small DTC brands to high-volume online stores, Delineate is built to handle AB testing at any scale while staying easy to use for non-technical teams.
Delineate Reviews
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Pricing options
- $99
