Crayon
Crayon helps businesses track competitors, gather real-time insights, and enable sales teams with battlecards and AI-powered intelligence to win more deals. Get a demo today.
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About Crayon
Your Competitive Edge Starts Here
Crayon is a competitive intelligence platform that empowers sales and marketing teams to stay ahead in crowded markets. By continuously monitoring competitor activity and turning that data into actionable insights, Crayon helps teams respond faster, position better, and win more often.
Real-Time Intel Without the Noise
Crayon streamlines the process of gathering competitive insights. It automatically surfaces the most relevant updates, summarizes them using AI, and scores them by importance — allowing your team to focus on strategy, not sifting through endless news feeds.
How Crayon Works
Automated Competitor Monitoring
Crayon continuously tracks your competitors’ moves — from website changes and press releases to product updates and social mentions. You get a steady flow of timely intel delivered directly to your inbox so you're always in the know.
AI-Powered Analysis
Crayon’s AI summarizes long-form articles, scores insights based on relevance, and helps prioritize what matters most. Teams save hours of manual research while still getting the full picture of the competitive landscape.
Sales Enablement Through Intelligence
Battlecards That Actually Get Used
Crayon simplifies the creation and distribution of dynamic battlecards — key tools that give sales reps the confidence and information needed to win against competitors. With real-time updates and intuitive formats, adoption rates soar.
Equip Reps at Every Stage
From early discovery to closing the deal, Crayon’s insights support every stage of the sales cycle. Teams gain clarity on positioning, objections, and win/loss patterns that translate directly into higher win rates.
Turn Insights Into Action
Cross-Functional Alignment
Crayon helps product marketing, sales, and strategy teams stay aligned. Insights are organized and published in a way that makes them easy to act on — whether it’s updating messaging, training reps, or adjusting go-to-market plans.
Measurable Impact on Revenue
Customers have reported increases in win rates, revenue influenced, and sales team readiness after implementing Crayon. The platform turns competitive insights into real business results.
Tools for Smarter Decision-Making
Templates and Resources
Crayon offers a library of free tools including battlecard templates, competitive analysis guides, and executive briefing formats. These resources support teams in building or refining their competitive strategy.
Crayon Academy and Reports
From onboarding to mastery, Crayon Academy provides educational content that helps teams make the most of the platform. Regular industry reports offer benchmarks and best practices based on real user data.