Midjourney

About Midjourney

Expanding the Human Imagination with AI

Midjourney is an independent research lab dedicated to exploring new forms of thought and creativity through artificial intelligence. By blending design, human-centered systems, and cutting-edge AI, Midjourney empowers users to generate detailed and imaginative visual art using text-based prompts.

A Humanist Approach to Technology

Unlike traditional tech startups, Midjourney operates as a small, self-funded, fully-distributed team with a focus on amplifying human creativity—not replacing it. The platform is shaped by a collaborative and artistic spirit, bringing together technologists, artists, and curious minds.

How Midjourney Works

Prompt-Based Visual Creation

Users input short textual descriptions—called prompts—which the Midjourney model transforms into original artworks. Each generation blends style, lighting, composition, and texture to produce deeply artistic visuals.

Powered by Discord

All image generation happens inside a Discord server, where users interact with the Midjourney bot. This setup makes the experience social, fast, and intuitive, with real-time community feedback and prompt sharing.

Community-Driven Innovation

Midjourney’s creative hub is its global community. Members inspire one another by sharing creations, remixing prompts, and engaging in thematic challenges. Active moderators and guides keep the space collaborative and safe.

Key Features

Artistic Rendering Engine

Midjourney's rendering engine is tuned for creative expression rather than strict realism. It excels at producing:

• Surreal landscapes
• Character illustrations
• Cinematic scenes
• Abstract concepts

Style-Driven Control

Prompts can be refined using parameters that control style, lighting, detail, aspect ratio, and prompt weights, giving users the ability to steer the outcome of the image.

Iterative Creativity

Midjourney supports multiple variations of each generation. Users can upscale, reroll, or refine outputs to explore different interpretations of a prompt.

Personal Workspace and Galleries

Subscribers get access to a private gallery, where they can manage their images, download high-resolution files, and organize their projects.

Use Cases

Concept Artists & Designers

Bring visual ideas to life instantly for games, films, or personal projects. Midjourney’s output is perfect for brainstorming, reference art, or mood boards.

Creative Professionals

Writers, musicians, and marketers use Midjourney to generate album art, book covers, and promotional visuals that align with their narratives.

Hobbyists & Visual Thinkers

Even non-designers can create breathtaking artwork and explore the power of text-to-image AI just by using words.

Research-Driven Development

Built by Experts in AI and Design

Midjourney is led by David Holz (co-founder of Leap Motion) and advised by notable figures from Apple, Tesla, Second Life, and GitHub. The team includes AI researchers, designers, and community builders who prioritize creativity and ethics.

Ongoing Experiments

The lab frequently updates its model versions to improve clarity, speed, and artistic diversity, while engaging the community in feedback and testing.

Careers at Midjourney

Midjourney is hiring across roles in engineering, design, infrastructure, and community support. As a remote-first team, they welcome talent from around the world committed to expanding human creativity through ethical AI.

Get Started

Join the Discord

To use Midjourney, join the official Midjourney Discord server. New users receive free trial credits to experiment before subscribing.

Subscription Options

Midjourney offers monthly plans that unlock unlimited generations, fast mode rendering, private galleries, and other advanced tools for creative workflows.