MarketMuse

About MarketMuse

Smarter Content Strategy Starts Here

MarketMuse is an AI-powered content strategy platform that helps businesses create content that ranks. It analyzes your existing content inventory, uncovers topic opportunities, and generates personalized content plans to improve visibility and authority.

Go Beyond Keyword Research

Unlike traditional SEO tools, MarketMuse doesn’t just suggest keywords—it identifies what content you should create, update, or consolidate based on your topical strengths and your competitors’ weaknesses.

How MarketMuse Works

Analyze Your Content Inventory

MarketMuse scans your entire content library to identify topic clusters and areas of existing authority. It then recommends strategic updates or new content ideas to improve your performance across relevant topics.

Spot Hidden Competitive Gaps

Discover the areas where your competitors are weak or absent. MarketMuse reveals content gaps and low-hanging fruit you can target to gain a competitive edge.

Understand Personalized Difficulty

Know how difficult it is to rank for a given topic—for your site. MarketMuse doesn’t rely on general keyword difficulty metrics but uses personalized data to show real opportunities.

Build a Content Plan in Minutes

Get a tailored roadmap showing which pages to create or update. MarketMuse organizes tasks by potential impact, so your team can prioritize what matters most.

Key Features

Topic Authority Mapping

See where you already have search engine credibility. MarketMuse helps you double down on your strongest topics to grow faster with less content.

Competitor Gap Analysis

Use AI to pinpoint what your competitors are missing. This lets you develop standout content that fills market voids.

Personalized SEO Difficulty

Instead of generic rankings, MarketMuse evaluates your unique chance of success for every topic you explore.

AI Content Briefs

Each content brief includes structure, subtopics, and related questions—ensuring every piece you create is expert-level and search-friendly.

Internal Linking Suggestions

Create meaningful content clusters and improve user flow across your site with recommended internal links.

Content Quality Checks

Get real-time feedback on structure, depth, and editorial integrity to make sure your content stands out for users and search engines.

Who Uses MarketMuse

• Content Strategists who need to plan data-driven editorial calendars
• SEO Teams looking to grow topical authority
• Writers & Editors who want clear, actionable content briefs
• Marketing Managers seeking better ROI from content investments
• Agencies & Publishers managing large content operations

Real-World Results

• Up to 10x more organic traffic for optimized content
• 260+ hours saved monthly on research, writing, and planning
• $38,000+ in team time savings per year
• Content ranking within weeks of following MarketMuse’s recommendations

Why MarketMuse?

• Patented AI technology
• Trusted by enterprise content teams
• Actionable, real-time data
• Personalized recommendations based on your unique authority
• Recognized by Forbes, G2, and Orbit Media