Pencil

Create high-performing ad creatives with Pencil—an AI platform for generating, editing, and launching ads across Facebook, TikTok, YouTube, and more. Try it free, no credit card required.

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About Pencil

AI That Makes Ads That Work

Pencil is an AI-powered ad creation platform designed to help brands and agencies generate and optimize ad creatives across channels. From text and images to video and animation, Pencil accelerates the creative process while improving performance and return on ad spend.

Trusted by 5,000+ Brands and Agencies

With over 1 million AI-generated ad creatives, Pencil is used by fast-growing startups and global brands alike. Its tools empower teams to produce content faster, collaborate better, and launch ads that convert—without needing large design teams or endless revisions.

How Pencil Works

AI-Powered Ad Creation

Chat with Pencil to instantly generate copy and visuals for your campaigns. The platform combines advanced text, image, and video models to help you create eye-catching ads tailored to your brand and audience.

Built-In Editing and Collaboration

Use Pencil’s professional-grade editor to fine-tune your creatives with pixel-perfect precision. Collaborate with teammates, share feedback, and approve content—all in one centralized platform.

Features That Drive Performance

Insights and Optimization

With real-time analytics, Pencil shows you which creatives perform best and why. Insights are backed by $1B+ in ad spend data, helping you make informed decisions and double down on what works.

Creative Predicted to Perform

Ads made with Pencil are twice as likely to succeed. Its models predict performance before launch, allowing you to prioritize and test high-converting ideas from the start.

Built for Scale and Security

Pencil Pro for Enterprise

Enterprise users benefit from custom AI models, brand safety controls, and full IP ownership. Pencil’s «No Train» policy ensures your data stays proprietary, and integrations with platforms like Meta, TikTok, Google, and YouTube streamline the launch process.

Global Creative at Local Speed

With tools for personalization, localization, and seasonal adaptation, Pencil is ideal for brands running multi-market or multi-language campaigns. It lets teams reuse and repurpose core assets across formats with ease.

Channels and Integrations

Launch Directly Across Ad Networks

Pencil integrates with the world’s top media platforms including Facebook, TikTok, YouTube, Google Display, LinkedIn, and Amazon Ads. From a single dashboard, you can generate, optimize, and publish ads to any channel.

AI Magic Tools

Access a suite of advanced creative tools, including image-to-video generation, 2D and 3D composition, and video clip extraction. These features give you more control and creativity without starting from scratch.

Why Brands Use Pencil

Save Time, Cut Costs

Pencil reduces the time it takes to develop creatives by up to 90%. Instead of building every asset from the ground up, teams focus on strategy while Pencil handles the heavy lifting.

Proven Results

Case studies show significant increases in ROAS, reduced creative costs, and faster campaign turnaround. Pencil is not just a design tool—it’s a growth engine for performance marketers.

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