Attention
Boost sales performance with Attention’s AI-powered sales agents. Automate call transcription, CRM updates, coaching scorecards, and follow-ups—all from your sales conversations.
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About Attention
AI Agents Built for Sales Teams
Attention transforms the way sales teams operate by automating repetitive tasks using AI-powered sales agents. From capturing every call and meeting to updating your CRM and generating coaching scorecards, Attention removes the manual burden so reps can focus on closing deals.
Trusted by Leading Revenue Teams
Sales teams at startups and enterprises alike rely on Attention to increase productivity and forecast accuracy. With seamless integrations and support for over 200 tools, Attention fits right into existing workflows to improve outcomes without disrupting your process.
AI Sales Agents in Action
Automate Busywork, Focus on Selling
Sales reps often lose hours each week to manual updates and follow-ups. Attention’s AI agents handle post-meeting tasks like writing emails, logging CRM activities, and generating insights from calls—saving reps up to 30 minutes per conversation.
Customizable and Easy to Deploy
Teams can use pre-built AI agents or build their own with Attention’s intuitive Agent Builder. This flexibility allows businesses to tailor automation to their specific sales processes without technical expertise.
Call Capture and Transcription
Turn Conversations into Data
Attention records, transcribes, and summarizes every sales call, giving teams a powerful source of GTM intelligence. These transcripts power other features like scorecards, coaching feedback, and pipeline analysis.
Designed for Global Sales Teams
Supporting over 100 languages, Attention ensures that global teams can operate seamlessly. Built-in sharing tools, comments, and snippets help teams collaborate effectively across regions and time zones.
Coaching and Performance Insights
AI Coaching Scorecards
Attention’s AI reviews sales conversations and automatically generates coaching scorecards. These reports measure reps against proven sales frameworks like MEDDIC or BANT—or custom criteria defined by your team.
Real-Time Coaching for Better Outcomes
Sales leaders can identify coaching moments faster and provide targeted feedback without needing to manually review each call. This real-time intelligence reinforces training and accelerates ramp-up time for new reps.
Workflow Integration and Automation
CRM Auto-Updates
Salesforce, HubSpot, and other CRMs stay up-to-date without reps needing to lift a finger. Attention captures notes, logs call outcomes, and inputs relevant deal data—all automatically.
Follow-Up Email Automation
Attention also handles email follow-ups, generating and sending messages based on the conversation context. This ensures timely responses and eliminates the risk of forgotten next steps.
Forecasting and Reporting
Accurate, Data-Driven Forecasting
By pulling insights directly from sales conversations, Attention improves forecasting accuracy. Companies using the platform have seen error margins drop by more than 10%, leading to more reliable revenue predictions.
Complete Visibility Across GTM Data
With unified access to meetings, emails, and CRM updates, Attention delivers comprehensive reporting to support strategic decisions. Whether you're a sales rep or a VP, you get clarity on what’s working—and what’s not.
Designed for Every Sales Role
Revenue Teams and Sales Leaders
Sales leaders use Attention to reinforce training, eliminate manual data entry, and streamline performance reviews. Revenue teams benefit from reliable CRM data and better forecasting models.
Sales Reps and Customer Success
Reps use Attention to stay focused on the human side of selling. With less admin and more support from real-time insights, they can close more deals and deliver better customer experiences.