Brand24

Brand24 is an AI-powered social listening tool that helps you track brand mentions, measure awareness, analyze sentiment, and gain customer insights across 25M+ online sources in real time.

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About Brand24

AI-Powered Social Listening

Brand24 is a real-time social listening platform designed to help businesses monitor their online presence. Using advanced AI, it tracks mentions from over 25 million sources, including social media, news, blogs, forums, podcasts, and review sites. Whether you're managing a brand or analyzing market trends, Brand24 helps you stay ahead.

Apoyando marcas globales

Con usuarios en más de 150 países y soporte en 108 idiomas, Brand24 atiende a una audiencia global. Empresas de todos los tamaños, desde startups hasta grandes corporaciones, lo utilizan para proteger la reputación de la marca, optimizar sus estrategias de marketing y tomar decisiones basadas en datos.

Brand Monitoring and Analysis

Stay Informed About Every Mention

Brand24 keeps you up to date with mentions of your brand, competitors, or key industry terms across platforms like Facebook, Twitter, Instagram, YouTube, Reddit, and more. Alerts are sent in real-time, so you never miss critical insights.

Analyze Sentiment at Scale

The platform uses AI to classify mentions as positive, negative, or neutral. This helps teams gauge public sentiment, track PR coverage impact, and assess campaign effectiveness across different channels.

Brand Awareness and Performance Metrics

Measure Reach and Engagement

Track how far your brand message is spreading with detailed reach metrics. Compare campaign performance, benchmark against competitors, and see how each mention contributes to your overall visibility.

Simplify Reporting with Automation

Automated reports allow you to share metrics across departments. Generate visual dashboards that present data on engagement, awareness, and sentiment in a clear and actionable format.

Understand Your Audience

Gain Customer Insights

Brand24 helps you tap into organic conversations to learn what customers think about your brand. You can identify what they appreciate and where improvements are needed, all based on unsolicited feedback.

Turn Insights Into Action

Con acceso a datos en tiempo real, los responsables de la toma de decisiones pueden diseñar estrategias que se ajusten a las necesidades de la audiencia. Los equipos de toda la organización pueden colaborar compartiendo la información recopilada a través de la plataforma.

Campaign and Hashtag Tracking

Track Hashtag Effectiveness

Monitor the volume, reach, and performance of hashtags used in your marketing campaigns. Identify which hashtags drive the most engagement and uncover influencers who amplify your message.

Evaluate Campaign Impact

Brand24 offers tools to measure the full impact of your marketing campaigns by analyzing how hashtags perform across different platforms, helping you refine your social media strategies.

Technology and AI Capabilities

Smart Language Detection

La herramienta es compatible con más de 100 idiomas y detecta automáticamente el idioma de cada mención. Esto garantiza que captures conversaciones relevantes sin importar dónde ocurran.

Understand the Context

Mentions are grouped into easy-to-understand visual summaries, such as word clouds, helping users grasp key discussion themes and brand perception quickly.

Designed for Teams

Share Data Across Your Organization

Insights can be easily distributed within your company, making it easier for marketing, PR, and customer service teams to align efforts and respond to public sentiment effectively.

Real-Time Collaboration and Alerts

Las alertas personalizadas y los paneles colaborativos ayudan a los equipos a actuar con rapidez. Ya sea que se trate de gestionar una crisis o del lanzamiento de un nuevo producto, Brand24 le garantiza estar informado y preparado.

Support and Learning Resources

World-Class Customer Support

Con más de 80 especialistas dedicados, Brand24 garantiza que cada usuario reciba la ayuda que necesita. El soporte no es solo un servicio, sino una parte fundamental de la filosofía de la plataforma.

Learn From the Experts

Accede a recursos gratuitos como la Biblia de la Escucha Social, guías escritas por expertos y videotutoriales. Los temas abarcan desde el análisis de sentimientos y la medición de relaciones públicas hasta el seguimiento de hashtags y la gestión de la reputación.

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