Reef.ai

About Reef.ai

Predictive Customer Scoring Built for Revenue Outcomes

Reef.ai is a predictive analytics platform that transforms customer data into highly actionable insights. Unlike traditional health scores, which are often vague and outdated, Reef delivers outcome-based scoring tailored to specific business goals—like churn reduction, upsell targeting, and renewal forecasting.

Not Just Customer Health—Customer Revenue

Reef.ai doesn’t settle for general customer health metrics. Instead, it provides deep, targeted intelligence that helps teams act decisively. With outcome-driven models, you can predict revenue-impacting behaviors and take action before opportunities are lost.

Outcome-Based Customer Scoring

Optimized for What Matters Most

Every Reef scoring model is designed with business results in mind. Whether you're focused on minimizing churn, increasing cross-sell opportunities, or improving customer expansion, Reef's models align predictions with revenue goals.

Replace Gut Feel with Measurable Insights

Old-school health scores lack transparency and measurable value. Reef.ai replaces these with clear scoring systems tied directly to financial outcomes—allowing you to forecast customer actions and measure the real impact of interventions.

How Reef.ai Works

Centralize Your Customer Data

Reef.ai ingests customer data from across your stack—CRM, support tools, product usage logs, and more. The platform consolidates this into a single source of truth for each customer.

Build Predictive Models

With machine learning under the hood, Reef builds custom scoring models that evolve over time. These models account for historical data, behavioral patterns, and market signals to provide forward-looking insights.

Deliver Recommendations Where You Work

The platform integrates with the tools your teams already use, delivering AI recommendations directly into your workflows. Whether in a CRM or customer success platform, your team sees what action to take—when and why.

AI-Driven Revenue Intelligence

Churn and Downgrade Prediction

Get early warnings on accounts at risk. Reef.ai identifies churn signals well before they become a problem, helping your team take proactive steps to retain customers.

Cross-Sell and Upsell Targeting

Uncover expansion opportunities by analyzing customer behavior and segment fit. With Reef’s predictive insights, your sales or success teams can prioritize accounts with high potential for new revenue.

Renewal Forecasting

Move beyond guesswork with accurate renewal likelihood scores. Know which accounts need attention and when to intervene to secure continued business.

Why Teams Choose Reef.ai

Clear ROI Impact

Customers using Reef.ai regularly report seven-figure increases in annual recurring revenue. That’s because the platform focuses on financial outcomes, not vague indicators.

Built for Scale

Whether you're managing hundreds or thousands of accounts, Reef.ai is designed to handle large volumes of data and deliver accurate, scalable insights.

Seamless Team Integration

Reef’s recommendations don’t live in a dashboard—they live in your tools. From Salesforce to Zendesk, the platform makes sure your team gets the right insights at the right time.