MySocialPulse

About MySocialPulse

The Power of Emotional Intelligence

MySocialPulse is an emotional AI platform that helps businesses understand the «why» behind customer and employee behavior. Through real-time emotion analytics, organizations gain decision-ready insights that drive stronger relationships, higher retention, and meaningful engagement.

Born From a Human-Centric Need

Created during the COVID-19 pandemic, MySocialPulse was built to decode real human emotions at scale. Today, it empowers companies to make people-first decisions by going beyond data points to capture the emotional context that drives action.

How MySocialPulse Works

Emotion Barometer in Action

At the heart of MySocialPulse is the Emotion Barometer—a tool that captures and interprets emotional signals from customer feedback, social interactions, employee input, and more. This emotional intelligence enables companies to act proactively, not reactively.

Real-Time Insights, Real-World Impact

MySocialPulse connects emotion data with business outcomes. Whether you’re aiming to boost customer loyalty or retain top talent, the platform delivers timely emotional analytics that inform strategy and trigger impactful changes.

Key Use Cases

Customer Experience

MySocialPulse identifies how customers really feel during interactions. From frustration to delight, the platform surfaces actionable insights that help reduce churn, improve satisfaction, and elevate service quality.

Employee Experience

Understand how your workforce is feeling—past and present. These insights help reduce attrition, increase employee engagement, and attract talent aligned with your culture and mission.

Competitor Benchmarking

Go beyond performance metrics by comparing emotional feedback across your industry. Discover what your competitors miss and identify the emotions that set your brand apart.

Brand Empathy

Close the empathy gap between your business and your audience. Use emotion-driven insights to foster long-term relationships, create more resonant messaging, and build genuine brand trust.

Built by Experts, Trusted by Innovators

Human + Machine Learning

Developed by leading experts from Harvard and the London School of Economics, MySocialPulse blends machine learning with human behavioral science to create a unique AI-driven emotional intelligence engine.

A Platform for the Emotion Economy

MySocialPulse is more than analytics—it’s a lens into the human experience behind the numbers. Whether you're an enterprise brand or a growing organization, the platform helps you thrive in a world where emotions shape decisions.