Moda

About Moda

One Platform for Smarter Marketing Decisions

Moda is an AI-powered marketing measurement solution that helps businesses understand which channels drive real results. It brings together fragmented marketing data and applies advanced methodologies—like causal marketing mix modeling and incrementality testing—to deliver actionable insights that improve performance and ROI.

Built to Fix Attribution and Unlock Growth

Modern marketers face complex challenges across online and offline campaigns. Moda eliminates guesswork by revealing the true impact of every marketing effort, so you can confidently plan, forecast, and scale your strategy.

How Moda Works

Centralize and Analyze Marketing Data

Moda connects with your existing data sources—no coding needed—to unify campaign performance across web, mobile, retail, audio, and more. It creates a centralized view of your marketing impact and syncs in real time.

Leverage Proven Attribution Models

Using causal attribution and incrementality testing, Moda isolates the real influence of each channel and tactic. You’ll learn which efforts are truly driving conversions and how to adjust spend to increase efficiency and profitability.

Key Features and Capabilities

Marketing Mix Modeling (MMM)

Run advanced MMM simulations to determine the incremental lift of every channel. Moda’s causal framework gives you clear insights into how spend impacts revenue over time.

Incrementality and Scenario Planning

Test what-if scenarios to forecast the outcome of budget changes. Moda helps you find the optimal spend level per channel and predict revenue with precision before making decisions.

Campaign Optimization Tools

Get AI-powered recommendations to scale, reduce, or hold spend on specific campaigns. Moda helps you shift budget dynamically based on what’s performing in real time—not just what looks good on paper.

Who Uses Moda

For Marketing Teams and CMOs

From C-level leaders to digital marketers, Moda enables every role to act on data with confidence. It’s especially useful for teams running omnichannel strategies that include online, offline, and retail media.

For Ecommerce, Retail, and B2B

Moda is used across industries to balance seasonal spending, launch new channels, and maximize advertising effectiveness. Whether you're managing performance marketing or brand awareness, Moda gives you clarity on what moves the needle.

Real Results Across Industries

Increased ROAS and Lower CAC

Moda customers report significant improvements in efficiency—from higher return on ad spend (ROAS) to lower customer acquisition costs. By focusing on true incrementality, teams avoid wasted spend and double down on high-performing efforts.

Full-Funnel Visibility

Gain insights from the top of the funnel to the final conversion. Moda supports unified measurement across CTV, social media, influencer campaigns, search, and more—all under one roof.