Lavender

About Lavender

What Is Lavender?

Lavender is an AI-powered sales email assistant that helps SDRs, AEs, and sales leaders write better emails that get replies. It analyzes your email drafts in real time, scores them for effectiveness, and provides AI-driven improvements to boost performance. Whether you’re sending cold emails or follow-ups, Lavender helps turn every message into an opportunity.

Who Uses It?

Lavender is trusted by individual sellers, revenue teams, and recruiters looking to improve outreach. It’s especially valuable in high-volume sales environments where email performance directly impacts the pipeline. From enterprise sales reps to solo entrepreneurs, Lavender brings powerful AI tools into everyday email workflows.

How Lavender Works

AI Email Scoring and Coaching

Lavender automatically scores your email drafts as you write. Using data from billions of emails, it flags weak areas like tone, wordiness, and clarity. It also offers suggestions to help increase readability and reply rates. The goal: to get your email score above 90, where response rates improve significantly.

Real-Time Personalization

The Personalization Assistant pulls in relevant data about your prospect and suggests ways to tailor your message. It also provides personality insights based on public data, helping you strike the right tone and connect on a deeper level with each recipient.

Key Features

AI Writing Assistant

Lavender’s built-in AI can write email drafts, edit your copy, or suggest subject lines. The AI is trained specifically on sales email performance data, giving you writing support that goes beyond grammar correction and focuses on results.

Coaching for Sales Teams

For team managers, Lavender offers visibility into email quality and performance across the team. You can identify what’s working, where reps need help, and how to improve your entire email outreach process with data-backed insights.

Seamless Email Integrations

Lavender integrates directly with Gmail, Outlook, HubSpot, Salesloft, Outreach, Apollo, Gong, Groove, and other sales tools. This allows users to receive coaching and insights directly inside their existing inbox without changing their workflow.

Who It's For

SDRs & AEs

Sales reps use Lavender to increase reply rates, reduce time spent writing emails, and personalize outreach at scale. It’s especially useful for cold outreach and high-volume campaigns where small improvements make a big difference.

Sales Leaders & Coaches

Lavender equips managers with dashboards, performance tracking, and coaching tools to elevate team-wide email skills. From onboarding new reps to refining top-performers’ strategies, Lavender supports coaching with real data.

Recruiters & Entrepreneurs

Even outside of sales, professionals who rely on email outreach use Lavender to improve clarity, reduce anxiety, and ensure their messages stand out. Whether you're hiring, pitching, or networking, Lavender helps your emails land better.

Security and Privacy

Lavender is SOC 2-certified and GDPR-compliant, ensuring your data and communication stay protected. It integrates securely with your email tools and doesn’t store your messages without permission.