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Brand24
Brand24 is an AI-powered social listening tool that helps you track brand mentions, measure awareness, analyze sentiment, and gain customer insights across 25M+ online sources in real time.
About Brand24
AI-Powered Social Listening
Brand24 is a real-time social listening platform designed to help businesses monitor their online presence. Using advanced AI, it tracks mentions from over 25 million sources, including social media, news, blogs, forums, podcasts, and review sites. Whether you're managing a brand or analyzing market trends, Brand24 helps you stay ahead.
Supporting Global Brands
With users in over 150 countries and support for 108 languages, Brand24 serves a global audience. It’s used by businesses of all sizes—from startups to enterprises—to protect brand reputation, improve marketing efforts, and make data-driven decisions.
Brand Monitoring and Analysis
Stay Informed About Every Mention
Brand24 keeps you up to date with mentions of your brand, competitors, or key industry terms across platforms like Facebook, Twitter, Instagram, YouTube, Reddit, and more. Alerts are sent in real-time, so you never miss critical insights.
Analyze Sentiment at Scale
The platform uses AI to classify mentions as positive, negative, or neutral. This helps teams gauge public sentiment, track PR coverage impact, and assess campaign effectiveness across different channels.
Brand Awareness and Performance Metrics
Measure Reach and Engagement
Track how far your brand message is spreading with detailed reach metrics. Compare campaign performance, benchmark against competitors, and see how each mention contributes to your overall visibility.
Simplify Reporting with Automation
Automated reports allow you to share metrics across departments. Generate visual dashboards that present data on engagement, awareness, and sentiment in a clear and actionable format.
Understand Your Audience
Gain Customer Insights
Brand24 helps you tap into organic conversations to learn what customers think about your brand. You can identify what they appreciate and where improvements are needed, all based on unsolicited feedback.
Turn Insights Into Action
With access to real-time data, decision-makers can shape strategies that align with audience needs. Teams across your organization can collaborate by sharing insights gathered through the platform.
Campaign and Hashtag Tracking
Track Hashtag Effectiveness
Monitor the volume, reach, and performance of hashtags used in your marketing campaigns. Identify which hashtags drive the most engagement and uncover influencers who amplify your message.
Evaluate Campaign Impact
Brand24 offers tools to measure the full impact of your marketing campaigns by analyzing how hashtags perform across different platforms, helping you refine your social media strategies.
Technology and AI Capabilities
Smart Language Detection
The tool supports over 100 languages and automatically detects the language of each mention. This ensures you’re capturing relevant conversations regardless of where they happen.
Understand the Context
Mentions are grouped into easy-to-understand visual summaries, such as word clouds, helping users grasp key discussion themes and brand perception quickly.
Designed for Teams
Share Data Across Your Organization
Insights can be easily distributed within your company, making it easier for marketing, PR, and customer service teams to align efforts and respond to public sentiment effectively.
Real-Time Collaboration and Alerts
Custom alerts and collaborative dashboards help teams act quickly. Whether managing a crisis or launching a new product, Brand24 ensures you're informed and ready.
Support and Learning Resources
World-Class Customer Support
With over 80 dedicated specialists, Brand24 ensures that every user gets the help they need. Support is not just a service—it's a core part of the platform’s philosophy.
Learn From the Experts
Access free resources like the Social Listening Bible, expert-written guides, and video tutorials. Topics range from sentiment analysis and PR measurement to hashtag tracking and reputation management.