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Brand24
Brand24 is an AI-powered social listening tool that helps you track brand mentions, measure awareness, analyze sentiment, and gain customer insights across 25M+ online sources in real time.
About Brand24
AI-Powered Social Listening
Brand24 is a real-time social listening platform designed to help businesses monitor their online presence. Using advanced AI, it tracks mentions from over 25 million sources, including social media, news, blogs, forums, podcasts, and review sites. Whether you're managing a brand or analyzing market trends, Brand24 helps you stay ahead.
Soutenir les marques mondiales
Avec des utilisateurs dans plus de 150 pays et une prise en charge en 108 langues, Brand24 s'adresse à un public mondial. Des entreprises de toutes tailles, des startups aux grandes entreprises, l'utilisent pour protéger la réputation de leur marque, optimiser leurs efforts marketing et prendre des décisions fondées sur des données.
Brand Monitoring and Analysis
Stay Informed About Every Mention
Brand24 keeps you up to date with mentions of your brand, competitors, or key industry terms across platforms like Facebook, Twitter, Instagram, YouTube, Reddit, and more. Alerts are sent in real-time, so you never miss critical insights.
Analyze Sentiment at Scale
The platform uses AI to classify mentions as positive, negative, or neutral. This helps teams gauge public sentiment, track PR coverage impact, and assess campaign effectiveness across different channels.
Brand Awareness and Performance Metrics
Measure Reach and Engagement
Track how far your brand message is spreading with detailed reach metrics. Compare campaign performance, benchmark against competitors, and see how each mention contributes to your overall visibility.
Simplify Reporting with Automation
Automated reports allow you to share metrics across departments. Generate visual dashboards that present data on engagement, awareness, and sentiment in a clear and actionable format.
Understand Your Audience
Gain Customer Insights
Brand24 helps you tap into organic conversations to learn what customers think about your brand. You can identify what they appreciate and where improvements are needed, all based on unsolicited feedback.
Turn Insights Into Action
Grâce à l'accès aux données en temps réel, les décideurs peuvent élaborer des stratégies adaptées aux besoins de leur public. Les équipes de votre organisation peuvent collaborer en partageant les informations recueillies via la plateforme.
Campaign and Hashtag Tracking
Track Hashtag Effectiveness
Monitor the volume, reach, and performance of hashtags used in your marketing campaigns. Identify which hashtags drive the most engagement and uncover influencers who amplify your message.
Evaluate Campaign Impact
Brand24 offers tools to measure the full impact of your marketing campaigns by analyzing how hashtags perform across different platforms, helping you refine your social media strategies.
Technology and AI Capabilities
Smart Language Detection
L'outil prend en charge plus de 100 langues et détecte automatiquement la langue de chaque mention. Vous êtes ainsi assuré de capturer des conversations pertinentes, où qu'elles se déroulent.
Understand the Context
Mentions are grouped into easy-to-understand visual summaries, such as word clouds, helping users grasp key discussion themes and brand perception quickly.
Designed for Teams
Share Data Across Your Organization
Insights can be easily distributed within your company, making it easier for marketing, PR, and customer service teams to align efforts and respond to public sentiment effectively.
Real-Time Collaboration and Alerts
Des alertes personnalisées et des tableaux de bord collaboratifs aident les équipes à agir rapidement. Que ce soit pour gérer une crise ou lancer un nouveau produit, Brand24 vous assure d'être informé et prêt.
Support and Learning Resources
World-Class Customer Support
Avec plus de 80 spécialistes dédiés, Brand24 veille à ce que chaque utilisateur reçoive l'aide dont il a besoin. L'assistance n'est pas seulement un service, c'est un élément essentiel de la philosophie de la plateforme.
Learn From the Experts
Accédez à des ressources gratuites comme la Bible de l'écoute sociale, des guides rédigés par des experts et des tutoriels vidéo. Les sujets abordés vont de l'analyse des sentiments et de la mesure des relations publiques au suivi des hashtags et à la gestion de la réputation.