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Brand24
Brand24 is an AI-powered social listening tool that helps you track brand mentions, measure awareness, analyze sentiment, and gain customer insights across 25M+ online sources in real time.
About Brand24
AI-Powered Social Listening
Brand24 is a real-time social listening platform designed to help businesses monitor their online presence. Using advanced AI, it tracks mentions from over 25 million sources, including social media, news, blogs, forums, podcasts, and review sites. Whether you're managing a brand or analyzing market trends, Brand24 helps you stay ahead.
Unterstützung globaler Marken
Mit Nutzern in über 150 Ländern und Unterstützung für 108 Sprachen bedient Brand24 ein globales Publikum. Unternehmen jeder Größe — vom Startup bis zum Großkonzern — nutzen die Lösung, um den Ruf ihrer Marke zu schützen, Marketingmaßnahmen zu optimieren und datenbasierte Entscheidungen zu treffen.
Brand Monitoring and Analysis
Stay Informed About Every Mention
Brand24 keeps you up to date with mentions of your brand, competitors, or key industry terms across platforms like Facebook, Twitter, Instagram, YouTube, Reddit, and more. Alerts are sent in real-time, so you never miss critical insights.
Analyze Sentiment at Scale
The platform uses AI to classify mentions as positive, negative, or neutral. This helps teams gauge public sentiment, track PR coverage impact, and assess campaign effectiveness across different channels.
Brand Awareness and Performance Metrics
Measure Reach and Engagement
Track how far your brand message is spreading with detailed reach metrics. Compare campaign performance, benchmark against competitors, and see how each mention contributes to your overall visibility.
Simplify Reporting with Automation
Automated reports allow you to share metrics across departments. Generate visual dashboards that present data on engagement, awareness, and sentiment in a clear and actionable format.
Understand Your Audience
Gain Customer Insights
Brand24 helps you tap into organic conversations to learn what customers think about your brand. You can identify what they appreciate and where improvements are needed, all based on unsolicited feedback.
Turn Insights Into Action
Durch den Zugriff auf Echtzeitdaten können Entscheidungsträger Strategien entwickeln, die den Bedürfnissen der Zielgruppe entsprechen. Teams in Ihrem Unternehmen können zusammenarbeiten, indem sie die über die Plattform gewonnenen Erkenntnisse austauschen.
Campaign and Hashtag Tracking
Track Hashtag Effectiveness
Monitor the volume, reach, and performance of hashtags used in your marketing campaigns. Identify which hashtags drive the most engagement and uncover influencers who amplify your message.
Evaluate Campaign Impact
Brand24 offers tools to measure the full impact of your marketing campaigns by analyzing how hashtags perform across different platforms, helping you refine your social media strategies.
Technology and AI Capabilities
Smart Language Detection
Das Tool unterstützt über 100 Sprachen und erkennt automatisch die Sprache jeder Erwähnung. So stellen Sie sicher, dass Sie relevante Gespräche erfassen, unabhängig davon, wo sie stattfinden.
Understand the Context
Mentions are grouped into easy-to-understand visual summaries, such as word clouds, helping users grasp key discussion themes and brand perception quickly.
Designed for Teams
Share Data Across Your Organization
Insights can be easily distributed within your company, making it easier for marketing, PR, and customer service teams to align efforts and respond to public sentiment effectively.
Real-Time Collaboration and Alerts
Individuelle Warnmeldungen und kollaborative Dashboards helfen Teams, schnell zu handeln. Ob Krisenmanagement oder Produktneueinführung — Brand24 sorgt dafür, dass Sie informiert und vorbereitet sind.
Support and Learning Resources
World-Class Customer Support
Mit über 80 engagierten Spezialisten stellt Brand24 sicher, dass jeder Nutzer die benötigte Hilfe erhält. Support ist nicht nur ein Service, sondern ein zentraler Bestandteil der Plattformphilosophie.
Learn From the Experts
Greifen Sie auf kostenlose Ressourcen wie die Social Listening Bible, von Experten verfasste Leitfäden und Video-Tutorials zu. Die Themen reichen von Sentimentanalyse und PR-Messung bis hin zu Hashtag-Tracking und Reputationsmanagement.