Creating Impactful Content for Enterprises - AI Writing Assistant, Content Governance, and Analytics
Related AI
In this video
Boost Your Brand's Content Performance and Impact with Acrolinx
A brand's success is highly dependent on its ability to create and maintain meaningful connections with customers. Content plays a vital role in this process, as it helps brands acquire and support customers, prove value, and drive results. However, knowing if your content is effectively serving its purpose can be a challenge. This is where Acrolinx steps in, offering businesses a solution to improve their content performance and impact while demonstrating how to measure and optimize it for success.
Building an Audience Target with Acrolinx
To begin the process, Acrolinx works with businesses to create a profile that incorporates style guidelines and best practices for effective content. This profile is based on the company's goals and top-performing content, ensuring that the target audience is at the forefront of every decision.
Aligning Your Content to Your Audience Target
Once the audience target is established, Acrolinx offers enterprise authoring assistance to help writers align their content with the target. This assistance goes beyond basic spelling and grammar guidance, providing actionable suggestions to improve clarity, conciseness, inclusivity, and adherence to brand guidelines.
With over 50 different integrations, Acrolinx is available across various platforms, making it easy for writers to access and utilize its features. This ensures that every piece of content created is tailored to the needs and preferences of the target audience.
Automation and Quality Gates for Streamlined Content Production
For businesses with large teams of writers, Acrolinx integrates seamlessly into existing content production workflows through automation and quality gates. These features catch new issues during the drafting process and block unapproved content from being published. This ensures that all content meets the required standards before it reaches the audience.
Keeping Existing Content Fresh and Relevant
As companies evolve, merge, or rebrand, it's essential to keep existing content up to date. Acrolinx scans and identifies quality issues in published content, prioritizing improvements to ensure consistency and relevance. This helps businesses maintain a strong brand presence and customer experience.
Measuring Content Impact with Acrolinx
One of the unique aspects of Acrolinx is its ability to correlate the measurable quality of content with its performance. This insight allows businesses to determine which content is effective and which areas need improvement. By governing content across departments and silos, companies can maximize the value of their content and drive better results.
Quality Content for Every Customer Touchpoint
Acrolinx empowers businesses to create high-quality content with lasting impact across all customer touchpoints. By understanding the performance and impact of content, brands can make data-driven decisions to optimize their content strategy and ultimately, achieve success.
Conclusion
In today's competitive landscape, having quality content that resonates with your target audience is more important than ever. Acrolinx provides businesses with the tools and insights needed to enhance their content performance and impact, ensuring that every customer touchpoint is an opportunity for meaningful connection and growth.
Tags
content governanceai writing assitantcontent impactcontent performancecontent quality gatesimprove content quality